Develop and execute a comprehensive marketing strategy encompassing brand awareness, digital marketing, and e-commerce, focusing on revenue generation with short and long-term KPI's.
Continuously optimize creative message strategies using PPC to increase performance, testing message content, images, offers, landing pages, frequency, segments, etc.
Drive all marketing and promotional campaigns to effectively acquire and retain customers, from strategy and planning to implementation; including but not limited to promotional execution, email marketing, social media marketing, digital marketing, content development, and search engine optimization (SEO).
Monitor competitors’ efforts, site changes, industry trends, and product innovations.
Analyze campaign and channel results to determine best allocation of marketing efforts and results.
Responsible for overseeing all copy-writing, including product descriptions and brand messaging.
Follow best practices to ensure constant update of new technologies and marketing strategies to bring the brand and product offerings to the forefront.
Develop and execute a cohesive marketing plan to increase brand awareness.
Manage brand identity and customer research.
Support and reinforce overall brand image.
Plan and manage the development of all content and marketing campaigns end-to-end, including planning, targeting, set-up, testing, execution, reporting, and optimization.
Recommend and manage budgets for ads on all platforms from digital to print.
Continuously optimize creative message strategies across all platforms and advertising forms.
Create engaging experience for customers on the web site and all social media platforms including email marketing, loyalty programs, landing pages optimization, and inbound marketing.
Identify and manage key influencers and synergistic events.
Direct the email marketing program including all promotional, trigger-based, targeted segment campaigns, and service email; develop annual email marketing KPI's and related strategies that meet or exceed annual sales goals.
Work with Graphic Designers to create all marketing assets from concept to completion while adhering to the brand standards and meeting tight deadlines.
Propose continuous improvements along key KPI's traffic, conversion, order value, returns, and cancellations.
Manage site analytics, in order to improve website performance, including new ways to drive traffic and revenue opportunities.
Ownership and management of SEO measurements and monitoring methodologies.
Tracking coding including Google Analytics metrics tracking code, custom links, and social media integration.
Build, manage, and maintain relationships with third parties such as vendors and online partners, to explore effective ways to improve the online customer experience while hitting profit targets, revenues, and profits.
Develop content for the site, emails, and digital marketing.
Set up and grow relationships with the media and brand influencers and ambassadors.
Create all marketing communications, managing timelines, deliverables, and content.
Develop and distribute press releases and news articles on product launches, key initiatives while securing placement in trade and fashion publications.
Define and create collateral for product launches and promotional material such as brochures, press releases, catalogs, product and product line presentations, and data sheets.
Create strategy and engaging content for all platforms including the website and social media.
Develop and monitor KPI's for key marketing initiatives, update weekly & monthly trackers, and provide reports to senior management and at board presentations.
Compose and analyze weekly e-commerce sales reports to look for gaps, trends and recommendations for improvement both on the product and advertising front.
Completed Bachelor's Degree in Marketing, Business, or a related field; Master's Degree is a plus!
Min. of 8+ years of digital marketing experience working in the fashion, lifestyle, active, cosmetics, direct-to-consumer (DTC), or CPG space.
Proven work experience as a digital marketing strategist or digital marketing manager position.
Demonstrable experience with SEO/SEM and CRM software.
Experience implementing and optimizing Google Adwords campaigns and a solid knowledge of web analytics tools like Google Analytics.
Hands on experience with online marketing tools and practices.
Competitive Salary Base
Health + Life Insurance Coverage
JBCStyle is the leading full-service search firm owning the niche industry of fashion recruitment. Our expertise is in corporate and retail roles worldwide.