As Micron’s Social Media Program Lead, you will define and be responsible for the corporate social media strategy and plan to increase awareness and preference for the company, our brand, and our products. This role is part of the Corporate Marketing team in Micron’s Global Communications and Marketing organization.
Responsibilities include, but not limited to:
Define social media strategy and plan: determine annual goals, direction, initiatives and deliverables in support of company and Global Corporate Marketing priorities. Collaborate with business partners and team, especially digital marketing, Public Relations, advertising and content leads. Establish and run global editorial content calendar and messaging, while collaborating with both internal and external partners. Build and execute campaigns that drive user engagement and growth on new and existing. Lead corporate-wide process for monitoring and responding to social media crisis. Provide action plans to protect Micron’s brand. Define, interpret and analyze data from social networks to ensure a positive brand in the marketplace. Develop reports on progress against goals and relevant social marketing metrics for in-depth business reviews and reports for senior leadership. Run internal social advocacy program, agencies, social media contractor and program budget. Serve as a company subject matter authority offering advice and mentorship to others. Assess and optimize resources needed to achieve program goals, working within set budget and organization set-up. Responsible for social media strategies and execution including content creation, channel management, monitoring and engagement, influencer relations, and ongoing optimization. Establish metrics, track achievements and deliverables. Monitor social media progress and active listening through social analytic tools. Collaborate with global social and communication managers to develop an internal sharing strategy in efforts of building an effective social advocacy focus.
Bachelor’s Degree or equivalent experience in Communication, Marketing, Public Relation, Digital Marketing, Social Media or related fields. MBA preferred. 7 years of experience in Global Corporate Communication or related marketing functions; preferably for another Fortune 500 company. Experience in semiconductor industry is desired. Successful in demonstrating development of marketing and communication strategies using digital marketing and/or social media as a platform. Self-starter with ability to think strategically and deploy tactically, able to “connect the dots” across the business. Confirmed ability to influence professionals and senior leaders and to navigate complex and political landscapes. Experienced in working in a global environment with good communication skills to collaborate with internal stakeholders. Required to have experience using social listening tools such as Sprout Social, Hootsuite, Sprinklr, etc. Strong desire to drive improvement, not settle for status quo. Excellent written, verbal, and interpersonal business skills. Great copywriting skills with the ability to develop engaging posts. A background in project and program management. Steadfastly pushes self and others for results. Ability to stay organized and work well under pressure in a fast paced, highly visible environment.
As the leader in innovative memory solutions, Micron is helping the world make sense of data by delivering technology that is transforming how the world uses information. Through our global brands — Micron, Crucial and Ballistix — we offer the industry’s broadest portfolio. We are the only company manufacturing today’s major memory and storage technologies: DRAM, NAND, NOR and 3D XPoint™ memory. Our solutions are purpose built to leverage the value of data to unlock financial insights, accelerate scientific breakthroughs and enhance communication around the world.
Employee Rewards Program, Healthcare, Paid time off (Combined Sick and Vacation Time), Retirement savings plans, Paid maternity/paternity leave, Employee Assistance Program, Professional development training, Workplace wellness programs, Micron Health Clinic (Boise only), Fitness Center/Activity rooms (Boise/San Jose only), Tuition Reimbursement, Micron Corporate Discounts, Casual Dress attire.